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Apple’s Vision Pro will launch in the U.S. on February 2, the company said in a press release Monday, with pre-orders beginning January 19.
Pre-orders will open 5 PM Pacific Time on the 19th, according to the Vision Pro’s product page.
The $3,500 headset is Apple’s answer to Meta’s Quest headsets, and has reportedly been in development for years. Apple announced the product at its Worldwide Developers Conference in 2023.
“The era of spatial computing has arrived,” Apple CEO Tim Cook said in Monday’s release. The headset is powered by Apple’s M2 chip, the same one used in its computers.
The Vision Pro is Apple’s first new product category since the Apple Watch launched in 2015. Analysts and experts do not expect the headset to drive significant revenue initially. UBS, for example, anticipates that Vision Pro revenue could be around $1.4 billion, a “relatively immaterial” amount.
Many companies have made a virtual reality push in the past, but so far, those efforts haven’t led to widespread adoption for consumers or enterprise customers.
This is breaking news. Please check back for updates.