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A neon Twitter bird for $35,000 (roughly Rs. 2,848,000), anyone? How about a used industrial kitchen mixer for a good price? Going once ….
When Elon Musk wants to make a point, it can be pretty blunt. On the day he took over Twitter last fall, he walked in to the San Francisco company’s headquarters carrying a sink. He tweeted “let that sink in.” Get it?
After slashing the company’s workforce, falling behind on rent and contract obligations, Twitter under the mercurial billionaire is now auctioning off memorabilia, fancy office furniture and professional kitchen equipment from its San Francisco offices, where large swaths now sit empty and free meals are a relic of the past.
With the auction, Musk’s message is twofold: call attention to the perceived excesses of Twitter’s previous administration while signalling that cost-cutting — at all costs — is a top priority.
The items fetching the highest bids, besides the neon bird, include a plain Twitter bird statue at over $30,000 (roughly Rs. 2,441,100) and a planter sculpture of the “@” symbol. Professional kitchen equipment, meanwhile, is going for tens of thousands of dollars. These include a commercial dehydrator, a fryer and a La Marzocco Strada semi-automatic espresso machine, which retails for around $25,000 (roughly Rs. 2,034,300) (the top bid as of Wednesday morning was $12,000 (roughly Rs. 976,400)).
Even when all added up, the money raised from the auction, which closes Wednesday, is unlikely to make a dent in Twitter’s financial obligations.
Musk bought Twitter for $44 billion (roughly Rs. 3,58,000 crore) in October and the company is on the hook for about $1 billion (roughly Rs. 8100 crore) a year in interest payments from the deal. Most of Musk’s wealth is tied to his ownership of Tesla shares, which have lost more than 40 percent of their value since he took ownership of Twitter in late October. He sold nearly $23 billion (roughly Rs. 1,87,100 crore) worth of the electric vehicle company’s stock to fund the purchase since April, when he started building a position in Twitter. He’s even lost the top spot for the world’s wealthiest person, according to Forbes.
Twitter, which no longer has a media relations department, did not immediately respond to a message for comment Wednesday.
Musk defended his extreme cost-cutting measures in December in a late-night Twitter Spaces call.
“This company is like, basically, you’re in a plane that is headed towards the ground at high speed with the engines on fire and the controls don’t work,” Musk said on December 21.